Freelance Social Media Specialist for TikTok & Instagram

About the role

We are looking for a Freelance Social Media Specialist to design and execute a full‑stack strategy for TikTok and Instagram. The role focuses on personal branding, short‑form video, and organic audience growth for a premium life‑insurance client.

Key responsibilities

• Develop and lead an end‑to‑end social media strategy for TikTok and Instagram, built from scratch.
• Define content pillars, positioning, and a consistent posting cadence.
• Transform client ideas into polished short‑form videos, graphics, captions, and copy.
• Produce and edit Reels, TikTok videos, Shorts, and related assets.
• Lead the personal rebrand to establish a cohesive, education‑first identity.
• Educate audiences on life insurance, family protection, and generational wealth in an accessible way.
• Grow accounts organically to drive inbound interest, community engagement, and referrals.
• Track engagement metrics, report performance, and continuously refine the approach.

Required profile

• Proven experience building and growing TikTok and Instagram accounts with measurable results.
• Strong short‑form video skills, including ideation, filming direction, and editing.
• Solid graphic design, caption writing, and copywriting abilities.
• Track record of building personal or founder‑led brands, including rebrands.
• Eye for premium, aspirational aesthetics.
• Ability to simplify complex, finance‑related topics; familiarity with insurance is a plus.
• Focus on organic, community‑driven growth rather than paid advertising.
• Flexible, proactive, and collaborative mindset.

Required skills

• Short‑form video production
• Video editing
• Graphic design
• Copywriting
• TikTok platform expertise
• Instagram platform expertise