Freelance Social Media Manager – TikTok & Instagram (Insurance)

About the role

We are looking for a Freelance Social Media Manager to design and execute a premium, education‑first presence for a life‑insurance agent on TikTok and Instagram. The role focuses on personal branding, short‑form video, and organic audience growth.

Key responsibilities

• Develop and lead an end‑to‑end social media strategy for TikTok and Instagram, built from scratch.
• Define content pillars, positioning, and a consistent posting cadence.
• Transform client ideas into polished short‑form videos, graphics, captions, and copy.
• Produce and edit Reels, TikTok videos, Shorts, and related assets.
• Lead the personal rebrand to create a cohesive, premium, education‑first identity.
• Educate audiences on life insurance, family protection, and generational wealth in an accessible way.
• Grow the accounts organically to drive inbound interest, community engagement, and referrals.
• Track engagement metrics, report performance, and continuously refine the approach.

Required profile

• Proven experience building and growing TikTok and Instagram accounts with measurable results.
• Strong short‑form video skills, from ideation to filming direction and editing.
• Solid graphic design, caption writing, and copywriting abilities.
• Track record of building personal or founder‑led brands, including rebrands.
• Eye for premium, aspirational aesthetics.
• Ability to simplify complex financial or insurance topics.
• Flexible, proactive, collaborative, and able to work independently.

Required skills

• TikTok
• Instagram
• Video editing
• Graphic design
• Copywriting