Field Marketing Team Lead (North America)

About the role

The Adaptavist Group is hiring a Field Marketing Team Lead for the North America region, a remote, strategic leadership role that bridges regional marketing execution and sales alignment. You will oversee a high-performing team of field marketers, coach them and ensure marketing initiatives build pipeline, accelerate deals and drive regional revenue.

Key responsibilities

• Lead, coach and develop a regional team of field marketers, set objectives, give feedback and run regular 1:1s and team meetings
• Influence senior colleagues in executive meetings and contribute to group-wide improvement initiatives
• Act as the senior marketing partner to regional sales, influencing territory planning, account strategy and go-to-market priorities
• Translate pipeline goals into targeted marketing initiatives and use data to monitor funnel performance and pipeline velocity
• Plan, budget and execute regional integrated campaigns (ABM, events, digital programs, partner co-marketing) and enable sales development
• Localise global campaigns and act as the main operational contact for partner marketing, working with the Solutions Marketing team on joint go-to-market strategies
• Take part in cross-regional and global initiatives with Brand, Solutions Marketing, Marketing Ops and Design
• Set KPIs and dashboards, review performance data, test and iterate, and report outcomes to regional and global stakeholders

Required profile

• Extensive B2B field marketing experience in North America, preferably in tech, with team leadership in a regional or global capacity
• Proven ability to lead marketing professionals in a fast-paced, high-growth environment
• Strong commercial acumen and deep understanding of integrated marketing planning (events, ABM, digital campaigns, partner programs)
• Strong data literacy and stakeholder management skills
• Willingness to travel to support team activities and key business events

Nice to have

• Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems
• Experience in a fast-paced software or technology consulting environment
• Experience with Atlassian Jira, Confluence, Trello, Slack, HubSpot and monday.com

What we offer

• Flexible working hours and a generous PTO allowance
• MacBook provided to all employees and home-office setup support for fully remote workers
• Time away policy with 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, egg freezing and women's health needs