Field Marketing Manager - 12-Month Maternity FTC

About the role

The Adaptavist Group is hiring a Field Marketing Manager for North America, working remotely. The role is critical in aligning regional marketing initiatives with the goals of the sales organization: you will be the marketing partner for the regional sales team, building pipeline, accelerating deals and driving revenue. It is a highly collaborative position bridging strategic planning and hands-on execution.

Key responsibilities

• Sales alignment: act as marketing business partner to the regional sales team, attend sales meetings, understand territory plans and translate them into marketing strategies, and use data to optimise marketing plans and show business value.
• Campaign management: plan, run and oversee integrated multi-channel demand generation programs (events, organic and paid media, ABM, email and digital), and manage partner events end to end, including logistics, budgeting and on-site execution.
• SEO and website: implement and localise SEO strategies, manage regional website updates and give feedback to the global website roadmap.
• Partner marketing: be the main operational marketing contact for partners, build joint GTM plans and create joint content and offline/online events.
• Measure and report on the impact of marketing initiatives, recommend improvements, and support sales and business development enablement.

Required profile

• B2B field marketing experience, preferably in tech, across multi-channel activities with a focus on events execution.
• Experience managing agencies, suppliers, contractors and direct reports, and influencing widely to build relationships.
• Strong knowledge of regional demand generation, including account segmentation, content localisation and personalisation.
• Ability to travel, as needed, to support key initiatives.

Required skills

• Data-driven approach with a strong handle of marketing metrics and web analytics/tracking/reporting.
• Excellent organisational and prioritisation skills, with a track record of delivering campaigns on time and on budget.
• Excellent written and spoken English.

What we offer

• Flexible working hours and a generous PTO allowance.
• MacBook provided to all employees and support for setting up a home office.
• Time away policy: 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, egg freezing and women's health needs.