Director of Performance Marketing

About the role

Relay is a digital banking platform that equips self‑made business owners with the tools and visibility to manage cash flow and grow their businesses. As Director of Performance Marketing you will own a $2‑3M monthly paid‑media portfolio, build measurement infrastructure, and lead a high‑performing team to maximize ROI across multiple channels.

Key responsibilities

• Own Relay’s full paid‑media portfolio—including paid search, paid social, affiliate, CTV, linear TV, and direct mail—setting channel strategy, budget allocation, and performance targets.
• Directly manage and develop a team of performance marketers, handling hiring, leveling, performance management, and coaching on channel mechanics and creative strategy.
• Lead TV and CTV strategy in partnership with Brand and Creative, building attribution infrastructure that links upper‑funnel spend to downstream efficiency.
• Drive paid‑search and paid‑social programs with continuous experimentation—audience segmentation, creative testing, bidding strategy, and landing‑page optimization.
• Own the affiliate program end‑to‑end, including partner recruitment, commission structures, compliance, and performance management.
• Collaborate with the data team to build and maintain measurement infrastructure—media‑mix modeling, multi‑touch attribution, and incrementality testing.
• Model, pace, and forecast paid‑media budgets, partnering with Finance to ensure plans hold up under scrutiny and adapt to performance data.

Required profile

• 8+ years in performance marketing or paid media, with at least 2 years managing a team, preferably in high‑growth SaaS, fintech, or subscription businesses.
• Experience owning a multi‑million‑dollar monthly paid‑media budget and a deep understanding of channel allocation and evolution.
• Expertise in attribution methodologies, including incrementality testing and media‑mix modeling.
• Hands‑on fluency in at least two paid‑media channels (search, social, CTV/programmatic, affiliate) with working knowledge of the others.
• Proven ability to drive acquisition through both product‑led growth and sales‑assisted funnels.
• Strong communicator who can translate data into business narratives for senior leadership.

Required skills

• Performance marketing
• Paid search
• Paid social
• Affiliate marketing
• CTV / programmatic advertising
• Attribution modeling
• Media‑mix modeling
• SQL
• AI‑driven analysis