Director of E-Commerce

About the role

The Director of E‑Commerce will lead DAVIDsTEA’s digital commerce strategy across Canada, the United States and emerging international markets. Reporting to senior leadership, you will combine data‑driven decision‑making with a strong focus on customer experience to grow traffic, conversion and profitability.

Key responsibilities

• Scale performance marketing initiatives for 2026, delivering quick‑win sales and profit growth.
• Oversee all digital marketing channels including paid media, SEO/SEM, CRM and lifecycle campaigns.
• Develop acquisition, retention and loyalty strategies tailored to diverse international markets.
• Collaborate with Brand Marketing, merchandising, retail and operations to ensure seamless omnichannel storytelling.
• Lead and mentor a small performance‑marketing team, fostering experimentation and continuous improvement.
• Drive operational excellence through transparent data reporting and cross‑functional alignment.

Required profile

• 10+ years of progressive leadership experience in performance‑driven digital marketing.
• Proven track record of scaling e‑commerce revenue in North American and international contexts.
• Strong analytical mindset with the ability to translate data into actionable growth strategies.
• Experience managing agency relationships and cross‑functional projects.

Required skills

• Performance marketing
• Paid media management
• SEO/SEM
• CRM and lifecycle marketing
• Data‑driven acquisition and retention tactics