Digital Marketing Specialist

About the role

Signature Dining is looking for a Digital Marketing Specialist to shape and grow its digital presence for McGill University dining halls, retail outlets, and catering services. You will be responsible for managing social media, website and app platforms, creating engaging visual and written content, and using data to refine strategies.

Key responsibilities

• Develop and execute an Instagram strategy, including content planning, creation, scheduling, and community engagement.
• Create high‑quality visual assets such as photography, short‑form videos, reels, and stories.
• Write on‑brand copy for posts, captions, campaigns, and promotional materials.
• Maintain and update the Signature Dining website and mobile apps.
• Monitor performance metrics, analyze data, and adjust tactics to improve reach and engagement.
• Stay current with social media trends, platform updates, and best practices.

Required profile

• Creative, data‑driven storyteller with a strong visual eye.
• Ability to produce fresh, high‑quality content that resonates with a campus community.
• Comfortable analyzing performance data and adapting strategies accordingly.
• Passion for food services, hospitality, or university environments.

Required skills

• Instagram
• Website management
• App platforms
• Social media analytics