Territory Manager – Newfoundland (Fixed-Term)

About the role

Breakthru Beverage Canada is seeking a Territory Manager for the Newfoundland region on a fixed‑term basis. The role focuses on driving sales of premium wine and spirits brands across on‑premise and off‑premise accounts, primarily in the St John’s area with quarterly travel to the West Coast.

Key responsibilities

• Manage territory coverage to ensure excellent execution.
• Plan daily, weekly and monthly activities to meet quota and distribution objectives.
• Maintain and grow volume and distribution by building long‑term relationships with on‑premise and off‑premise accounts.
• Manage assigned budget as required.
• Conduct product tastings and education sessions.
• Execute sales calls using the company’s Structured Call methodology.
• Report on competitive activities and provide constructive suggestions.
• Prospect, quantify and qualify new accounts for brand fit.
• Provide product and brand marketing knowledge through sales aids and training seminars.
• Collaborate with supplier representatives and field management to promote sales.
• Improve marketability through shelf management, display positioning, concept selling and price‑point management.
• Ensure distribution of brands in key purchasing areas.

Required profile

• Bachelor’s degree.
• Minimum 3 years of selling experience in a Fast‑Moving Consumer Goods environment.
• Strong organizational and multitasking abilities.
• Excellent verbal, listening and written communication skills.
• Sound judgment, problem‑solving and negotiation abilities.
• Knowledge of wine and spirit sales and marketing.
• Understanding of liquor board regulations, market trends and competition.

Required skills

• Proficient with Microsoft Office applications.