Social Media & Marketing Assistant (Part‑time, Freelance)

About the role

This part‑time freelance position is ideal for a creative and reliable social media professional who is passionate about handmade products and small‑business growth. You will help a Sydney‑based home fragrance brand increase its online visibility, engage audiences on Facebook, Instagram and TikTok, and turn social interest into website sales.

Key responsibilities

• Create and publish engaging posts, reels, stories and short‑form videos on Facebook, Instagram and TikTok.
• Assist in planning, setting up and monitoring Meta/Facebook ad campaigns to boost reach and conversions.
• Support product launches and promotions through targeted social‑media strategies.
• Draft, schedule and send email newsletters to nurture subscribers and drive sales.
• Track analytics, report on growth, engagement and sales conversions, and provide actionable insights.
• Collaborate on ideas to increase website traffic and online sales while maintaining brand aesthetic.

Required profile

• Proven experience in social media marketing, preferably for eCommerce or handmade product brands.
• Strong content‑creation abilities, including short‑form video, graphics and copywriting.
• Up‑to‑date knowledge of social‑media trends and platform best practices.
• Self‑motivated, reliable and able to work independently with minimal supervision.
• Excellent communication and organisational skills.

Required skills

• Meta/Facebook Ads Manager
• Shopify or similar eCommerce platform

What we offer

• Flexible 3–4 hour weekly commitment.
• Remote work with the freedom to manage your own schedule.
• Opportunity to shape the digital presence of a growing boutique brand.