Retention Marketing Manager

About the role

AlgaeCal is hiring a Retention Marketing Manager in Toronto. The role owns the lifecycle marketing engine across email, SMS, push notifications, segmentation and automated customer journeys, with growth into broader leadership of Loyalty, including retention, subscriptions, rewards, engagement and lifetime value. The company aims to end the fear of bone loss with its clinically-backed natural solution.

Key responsibilities

• Lead, coach and develop the team, setting a high bar for quality and helping people do their best work
• Create and manage automations and campaigns focused on retention, loyalty, reorder rate and customer lifetime value
• Improve personalization across email, SMS, push and other owned channels
• Use data and customer insights to build segmentation so the right message reaches the right audience at the right time
• Build, optimize and scale customer journeys in platforms such as SFMC, Klaviyo or Braze, using testing and iteration
• Oversee marketing automation performance and help expand owned channels such as SMS and push
• Oversee email design and messaging best practices

Required profile

• Experience leading, coaching or managing a small team, with the ability to set priorities, raise quality and develop people
• 3+ years in email and database marketing or a related function
• 2+ years of people management experience
• Proven track record developing, implementing and analyzing automated customer journeys
• 3+ years working in marketing automation platforms such as Braze, Klaviyo or SF Marketing Cloud; Braze certification strongly preferred
• Familiarity with CRMs such as Salesforce, direct response marketing, rewards and subscription programs, loyalty flows and lead funnels
• Data-driven, organized, detail-oriented, with strong presentation, business acumen and project management skills
• Health/supplement experience is an asset

Required skills

• Braze, Klaviyo, SF Marketing Cloud
• Salesforce
• Email and SMS marketing, segmentation, marketing automation

What we offer

• Salary up to $120,000 depending on experience
• Generous healthcare package
• Monthly team events and activities, weekly in-office lunches
• Casual dress code and a dog-friendly Yaletown office near SkyTrain
• Flexible Stat Holidays with the option to bank days
• Professional development conferences or workshops covered by the employer

To apply, candidates must submit a resume and a cover letter together in one file, answering specific questions about why they are the best fit, their toughest challenge, recent books, hobbies and current job situation.