Senior Performance Creative Strategist

About the role

We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

Key responsibilities

• Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.
• Conduct performance‑driven research and continuously optimize messaging and briefing based on data from ad platforms and competitor monitoring.
• Develop high‑converting creative concepts grounded in consumer insight and platform behavior.
• Write (and guide) strong copy and frameworks that influence perception and drive performance.
• Collaborate across design, editing, and media buying to ensure end‑to‑end creative alignment.
• Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
• Present creative ideas and directions to clients and internal teams with clarity and conviction.
• Translate performance data and qualitative feedback into actionable creative improvements.
• Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

Required profile

• Exceptional writing ability, ideally in short‑form, digital‑first content with a portfolio that demonstrates it.
• A strategic and creative mindset — equal parts intuitive and data‑informed.
• Deep understanding of consumer behavior, platform algorithms, and brand storytelling.
• Track record of developing performance‑first creative that drives real business results and the ability to interpret performance data for creative pivots.
• Confident leadership and communication skills, with the ability to inspire creative teams.
• Passion for mentoring and uplifting others, making the work better together.
• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

What we offer

• Unlimited Time Off & Sick Days
• Flexible working hours
• Full‑coverage employer‑paid insurance
• RVER (QC) and RRSP (ONT) contributions
• Company laptop
• $1,000 allocation for health, wellness, and home‑office setup per year
• Coverage for WeWork 1–2 days per week
• Fully remote work with the possibility to work from anywhere
• High opportunity for growth