Senior Manager, Marketing Measurement Strategy and Testing

About the role

LinkedIn is looking for a Senior Manager to join its Marketing Measurement team, which covers measurement frameworks, strategy and testing across all business units. The role reports within the team responsible for applying the latest measurement methodologies to drive marketing growth. It focuses on building attribution programs for performance management in the Field and Enterprise B2B space. The position can be based in Toronto or in approved U.S. locations outside the New York City and San Francisco Bay Area, and may be remote or hybrid.

Key responsibilities

• Lead the in-house attribution model as program manager, driving its adoption and roadmap across LinkedIn globally
• Drive organizational adoption, alignment and change management for attribution methodologies
• Present measurement outcomes and investment recommendations to key decision makers
• Own a multi-year implementation roadmap for attribution capabilities and manage cross-functional dependencies and priorities
• Establish governance, operating rhythms, success metrics and executive updates, and hold teams accountable for milestone delivery
• Partner with Data Science to design models that measure marketing effectiveness across B2B customer lifecycle stages
• Build investment cases, own the program ROI and support sandbox plans using MA and MMM to replace Last-Click attribution
• Work with channel teams on investment use cases, with media execution teams on model adoption and feedback, and with testing teams on validating performance results
• Help connect MMM incrementality signals into modeled attribution and support DGOps and FP&A planning needs

Required profile

• 8+ years of marketing experience in GTM, Ops or Analytics
• 5+ years in a data analytics role
• BA or BS degree or equivalent experience
• Preferred: 4+ years working on adoption of measurement programs (MMM, Multi-Touch Attribution) in a large-scale cross-functional environment
• Preferred: demonstrated ability to influence stakeholders and drive adoption of analytics products, strong change management and communication skills, and experience driving roadmaps across technical and business teams

Required skills

• Proficiency in data analysis, modeling and visualization, with knowledge of B2B attribution modeling and ROI analysis
• Understanding of attribution and measurement models for B2B businesses
• Suggested: measurement visualization and reporting platforms, CRM and revenue systems, data warehousing and analytics tools, SQL and data exploration, experimentation frameworks

What we offer

• Expected compensation of CAD 186,300 to 236,300, including potential annual performance bonus and other incentives
• Possible stock grants and benefits