Search Strategist

About the role

As a Search Strategist you will shape how global brands appear in search results, ensuring the right content reaches the right audience at the right time. You will combine data‑driven insights with SEO best practices to boost visibility, drive traffic, and support broader marketing objectives.

Key responsibilities

• Define, execute, and optimise holistic search strategies for global clients.
• Deliver actionable insights through clear, structured reports and strategic recommendations.
• Use search data and other research sources to understand user intent, inform content strategies, and uncover business opportunities.
• Support AI‑driven and GEO search optimisation initiatives under senior guidance.
• Collaborate with content, technology, creative, and analytics teams to embed SEO best practices.
• Audit SEO performance, conduct competitive analyses, and monitor technical health of websites, including JavaScript SEO and accessibility.
• Align paid and organic search tactics to maximise cost efficiency and brand visibility.

Required profile

• 2–3+ years of hands‑on SEO experience.
• Strong written and verbal communication skills with the ability to present data clearly.
• Demonstrated track record of measurable performance improvements.
• Familiarity with GEO and AI search optimisation concepts, including large language models such as ChatGPT, Perplexity, or Gemini.

Required skills

• SEO
• AI search optimisation
• GEO search strategies
• JavaScript SEO
• Structured data and markup
• Site architecture and URL structuring
• Page speed and accessibility optimisation