Search Specialist

About the role

Starcom, a global communications planning and media agency within Publicis Media (Publicis Groupe), is hiring a Search Specialist in Toronto. You will assist the manager with day-to-day supervision of client paid search and analytics programs, including strategy, recommendations and performance, and help deliver results for clients.

Key responsibilities

• Assist the manager with supervision of client paid search and analytics programs, including strategic approach, recommendations and performance.
• Provide strategic direction on initiatives, identifying key messages and the best way to communicate them.
• Conduct keyword research, build keyword lists and analyze search volume and competition to recommend campaigns.
• Manage and optimize paid search campaigns, including bid optimization, landing page optimization, search query report analysis and ad copy creation.
• Analyze a/b testing and ad copy variation testing to inform copywriting and landing page strategies.
• Create paid search reports with performance analysis and optimization recommendations.
• Interface regularly with clients and present findings.
• Use SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.

Required profile

• Minimum 1 year of paid search experience, preferably in an agency environment.
• Strong technical SEM background and a proven track record in paid search engine optimization.
• Strong presentation skills, able to explain complex data simply.
• Strong project management skills and ability to complete tasks independently and on time.
• Highly organized with a keen attention to detail.

Required skills

• Google Ads and paid search campaigns
• Microsoft Excel
• Data analysis and analytical skills
• Paid search strategy
• DoubleClick
• Search Engine Marketing (SEM)

What we offer

• Salary range of CAD 45,000 to 50,000 per year, depending on experience, knowledge, skills and certifications.
• Work Your World program allowing work from anywhere in Canada or overseas for up to 6 weeks a year.
• Extended long weekends with an extra day off each long weekend.
• Wellness and tech benefits, birthday leave.
• Learning and development opportunities, including 15,000+ online programs and a professional development allowance.
• Local and global mobility within the Publicis Groupe network.