Creative Lead, Growth

About the role

Bree is a consumer finance platform serving over half of Canadians who live paycheck to paycheck, and it is looking for a Creative Lead, Growth to act as the core architect of its performance engine. The role bridges creative vision and data-driven analysis, overseeing a team of three Creative Strategists, a Video Editor, a Graphic Designer and a Creator Partnerships Manager. It is initially offered on a part-time contract basis (10–20 hours per week) with the option to convert to a full-time position.

Key responsibilities

• Own the weekly creative pipeline end to end, set priorities, meet deadlines and give direct feedback that raises output quality.
• Work with the Media Buyer to turn performance data into creative direction, identify winning patterns and diagnose fatigue.
• Build and scale the creator engine: define quality standards, improve creator selection, sharpen briefs and reduce turnaround time and cost.
• Design systems such as briefing frameworks, naming conventions, tracking and feedback loops.
• Set the direction of what is tested, review and approve key creative outputs, and run post-mortems to turn insights into next steps.

Required profile

• Strong instincts for what works in paid social and ability to spot weak hooks and generic concepts.
• Natural tendency to turn chaos into structure and build processes that let others deliver consistently.
• Comfortable using performance data (Meta, TikTok, Motion, etc.) to guide decisions.
• Owner mentality, willing to edit, script, record or fix bottlenecks when needed.
• Background in UGC, content creation or performance marketing, with proven experience in performance creative, paid social or content roles impacting metrics such as CTR, CPA or conversion rate (2+ years).

What we offer

• Contract rate of $50-$70 per hour, starting 10-20 hours per week.
• For full-time conversion: base salary of $120,000-$160,000 annually.
• Health, dental and vision benefits, wellness stipend, learning and home-office stipend, free lunch in the office and commuter benefits.
• Parental leave, 20 annual PTO days plus unlimited sick days, annual retreat and fully remote work in winter.