Chief Marketing Officer Canada

About the role

The Chief Marketing Officer, Canada defines and delivers the marketing strategy across Manulife Canada, leading marketing, customer engagement, brand, digital and customer experience to support growth, distribution effectiveness and financial performance. As a member of the Canada Segment Leadership Team, the CMO shapes a modern, integrated, commercially oriented marketing function aligned with global strategy, partnering with business, distribution, product, operations and technology leaders.

Key responsibilities

• Define and execute a Canada marketing strategy, set performance metrics and KPIs, own the marketing budget and annual plan, and strengthen marketing's role as a commercial function
• Drive demand generation, client acquisition, retention, cross-sell and digital adoption, and advise senior leaders on growth and market positioning
• Lead the modernization of marketing with digital, data, marketing technology and AI-enabled personalization, in partnership with technology and data teams, with privacy, security and regulatory requirements built in
• Own the customer engagement strategy and experience across the client lifecycle, working with Product, Operations, Distribution, Technology and Data to reduce friction
• Run an integrated omnichannel brand strategy, build strategic partnerships and advise on market dynamics and reputation
• Translate the enterprise marketing strategy into a Canada agenda, set decision rights, simplify processes and manage agencies
• Build a marketing talent pipeline, develop senior leaders through succession planning and lead an inclusive, high-performing organization
• Represent Canada with global marketing teams and maintain governance, risk, legal, privacy, compliance and responsible AI oversight

Required profile

• Demonstrated ability to run complex enterprise-level marketing strategies, with direct Canadian market experience
• Proven track record of turning marketing activity into business growth, acquisition, retention, cross-sell, digital adoption and revenue
• Experience leading large-scale marketing, digital, customer and operating model transformation in matrixed organizations
• Strong commercial acumen, budget ownership and performance management
• 15+ years of leadership experience, preferably in marketing; financial services experience preferred
• Bachelor's degree in business, marketing or a related field; advanced degree an asset

Required skills

• Leveraging data, AI, research and customer insights to inform strategy
• Marketing technology, personalization and AI-enabled marketing
• Stakeholder management and executive communication, including advising CEOs and senior leadership