Search Engine Optimization & Digital Marketing Specialist

About the role

Brand Vision, a Toronto-based web design and marketing agency, is seeking a Search Engine Optimization & Digital Marketing Specialist to own client marketing across SEO, paid search, paid social and organic social. The role is full-time, on-site and involves managing multiple client accounts simultaneously.

Key responsibilities

• Develop and execute tailored SEO strategies, including keyword research, technical audits, on-page optimisation, link building and content planning.
• Build, launch and optimise Google Ads campaigns (search, display, Performance Max) and Meta Ads (Facebook & Instagram), managing budgets, bidding, creative testing and audience targeting.
• Plan and manage organic social media across platforms such as Instagram, Facebook, LinkedIn and TikTok, creating content calendars, writing captions and engaging with audiences.
• Create performance dashboards, deliver monthly client reviews and translate data into actionable recommendations.
• Handle multiple client accounts, prioritising tasks and meeting deadlines while maintaining quality.

Required profile

• Full-time, in-office role based in Toronto; candidates must reside within reasonable commuting distance.
• 3–5 years of digital marketing experience, preferably in an agency or multi-client environment.
• Strong hands-on SEO experience with tools such as Ahrefs or SEMrush, Google Analytics 4, Google Search Console and Screaming Frog.
• Proven experience managing Google Ads campaigns; Google Ads certification is a plus.
• Experience with Meta Ads (Facebook/Instagram) campaign setup, audience targeting and budget management.
• Social media management experience across multiple platforms, including content planning and copywriting.
• Ability to build performance dashboards (Looker Studio or similar) and present results to clients.

Required skills

• Ahrefs or SEMrush
• Google Analytics 4
• Google Search Console
• Screaming Frog
• Google Ads
• Meta Ads (Facebook Ads Manager)
• Looker Studio (or comparable reporting tool)