Product Marketing Manager (12 Month Contract)

About the role

PointClickCare, a privately held health tech company serving over 30,000 provider organizations, is hiring a Product Marketing Manager for a 12-month contract. The role defines positioning and messaging for Skilled Nursing packages and products, leads go-to-market planning for new products and releases, and acts as the voice of the market and customer for the product team. The team sits under the VP, Product Marketing and focuses on new AI product launches and growth across the Skilled Nursing portfolio.

Key responsibilities

• Develop product positioning, value propositions and messaging, including the source messaging blueprint and competitive comparison guide, and assist with product naming
• Lead product introduction and launch planning, define positioning and unique selling propositions, and own the distribution of public-facing launch materials
• Build sales tools and partner with the Sales Enablement team to run sales training on new products and capabilities
• Act as a subject matter expert for complex sales inquiries, customer education and roadmap updates
• Help create content such as sales decks, solution sheets, case studies, references and testimonials, and share product strengths through blogs, presentations and webinars
• Stay close to product management and act as the expert on customer buying behaviour, criteria and regulatory considerations

Required profile

• Bachelor's degree or equivalent experience
• 4-6 years of product marketing experience
• Experience applying Product Management and/or Product Marketing frameworks such as Practical Product Management or Pragmatic Marketing
• Ability to build consensus and collaborate across groups
• Preferred: advanced degree in business or marketing, certification in Pragmatic Marketing or SiriusDecisions Product Marketing, and experience with B2B SaaS healthcare technology and advanced analytics/AI product solutions

Required skills

• AI fluency and/or hands-on use of leading AI solutions
• Pragmatic Marketing or Practical Product Management frameworks

Remote roles involve occasional travel to Mississauga and/or Salt Lake City for onboarding, team events and meetings; hybrid roles require living within commuting distance of the listed office.