Product Marketing Intern (Winter 2027)

About the role

EQ Bank is looking for a Product Marketing co-op student for its winter 2027 work term (January to April 2027). The intern supports the planning, development and execution of marketing initiatives across the bank's credit card and deposit portfolios, covering both customer acquisition and lifecycle marketing. It is a flexible, hands-on role working with Marketing leaders and cross-functional partners.

Key responsibilities

• Support the planning and execution of product marketing initiatives across credit cards and deposits, including acquisition, onboarding, engagement, usage, cross-sell, retention and customer communications.
• Assist with campaign development from briefing through launch, coordinating inputs, creative, timelines, reviews, approvals and implementation.
• Help develop and proofread customer-facing materials across email, digital, in-app, website, paid media, partner channels and internal communications.
• Coordinate with internal partners (Product, Digital, Data and Analytics, Legal, Compliance, Finance and Operations) and external agencies.
• Conduct market, competitor and customer research and summarize findings to support product positioning and campaign planning.
• Assist with campaign tracking and reporting, and support customer journey and test-and-learn initiatives.
• Maintain project plans, calendars, status updates, campaign documentation and approval records.
• Assist with budget administration, including invoices, expenses and reconciliation.
• Prepare presentations and meeting materials for Product Marketing leaders and partners.

Required profile

• Currently enrolled in a post-secondary program in Marketing, Business, Commerce, Communications or a related field, eligible for a co-op work term.
• Strong written and verbal communication, with careful proofreading and attention to detail.
• Organization, time management and project coordination skills, able to handle multiple assignments and deadlines.
• Analytical and curious about marketing, customer behaviour, financial services and digital products.
• Previous marketing, communications, project coordination or financial services experience is an asset but not required.

Required skills

• Proficiency with Microsoft Office, especially PowerPoint, Excel, Word and Outlook.