People & Culture Business Partner

About the role

XR Extreme Reach, a global leader in advertising operations, is looking for a high-autonomy, solution-oriented People & Culture Business Partner for its People team in Toronto. The role acts as a trusted advisor to business leaders while owning client groups, combining strategic people initiatives with hands-on operational, administrative and office management duties. It reports to the VP, People & Culture.

Key responsibilities

• Build cross-functional relationships with business unit leaders and align talent strategies to operational goals.
• Diagnose bottlenecks, interpersonal challenges and process gaps, then independently develop and run end-to-end solutions.
• Partner with department leadership and Finance (FP&A) to forecast headcount, address skill gaps and set up scalable workforce structures.
• Lead change initiatives, giving leadership coaching and communication plans during business evolutions.
• Manage day-to-day HR operations: onboarding, offboarding, status changes, system updates, HRIS data integrity, routine reporting and administrative documentation.
• Act as main contact for employee and manager questions on policies, benefits and leave.
• Oversee local office operations, vendors, supplies, building management, health and safety protocols and space planning.
• Ensure workplace health and safety compliance under Ontario OHSA, including JHSC requirements or designated worker safety representatives.
• Drive performance management, OKRs/KPIs and talent reviews, identify high-potential talent and support succession planning.
• Analyse survey and exit interview feedback to improve retention and foster an inclusive culture.
• Investigate employee relations issues, ensure compliance with Ontario labour standards, the Human Rights Code and PIPEDA, and handle compliant employment contracts and AODA compliance.

Required profile

• 3-5 years of progressive HR experience, including at least 2 years in an HRBP or strategic People Partner role.
• Track record of driving projects independently with minimal supervision.
• Bachelor's degree in Human Resources, Business Administration, Organizational Psychology or equivalent practical experience.
• Strong knowledge of Ontario ESA, human rights legislation, OHSA and contract law.
• Preferred: experience in advertising technology, SaaS, media logistics or digital services; hybrid/remote global workforce experience; hands-on HRIS platforms (Bob, Workable); prior experience managing office spaces in Ontario.

Required skills

• Excellent verbal and written communication and the ability to influence leaders at all levels.
• Ability to switch between strategic thinking and detailed administrative execution.
• Preferred: CPHR, CHRP/CHRL, SHRM-CP/SCP, PHR or SPHR certification.