Paid Social Specialist (Media Buyer)

About the role

We are looking for a Paid Social Specialist to join Bell’s Brand team in Montreal or Toronto. The role will manage high‑impact paid social campaigns across major platforms, supporting the company’s digital performance objectives and enhancing brand reputation.

Key responsibilities

• Develop, launch, and optimize paid social campaigns on Meta, TikTok, Snapchat, Pinterest, and LinkedIn.
• Collaborate with creative teams to review assets, ensure proper ad formatting, and conduct ongoing creative testing.
• Design audience strategies using first‑party data, custom audiences, look‑alike models, and platform‑specific targeting tools.
• Monitor campaign pacing, budgets, flighting, and delivery to meet KPIs and timelines.
• Generate performance reports and actionable insights using platform dashboards and internal tools.
• Participate in briefings, planning sessions, vendor calls, and post‑campaign reviews.
• Stay current on paid social trends, platform updates, format innovations, and industry best practices through continuous learning.

Required profile

• Minimum of 2 years of experience in paid social marketing, including activation, planning, or performance optimization.
• Proven track record of managing and optimizing paid social campaigns for measurable results.
• Strong analytical mindset with the ability to translate data into clear recommendations.
• Excellent collaboration skills to work with cross‑functional teams and external vendors.

Required skills

• Meta (Facebook/Instagram) advertising platforms
• TikTok advertising platform
• Snapchat advertising platform
• Pinterest advertising platform
• LinkedIn advertising platform

What we offer

• A collaborative environment equipped with cutting‑edge technology and AI tools.
• Opportunities for professional growth and creativity within a leading Canadian telecommunications brand.
• Access to diverse projects that make a real impact on customers’ digital experiences.