General Manager - Marketing and Ecommerce Growth

About the role

HoopStars, a Toronto‑based youth basketball business, is seeking a hands‑on General Manager to lead marketing, ecommerce and profitable growth while also building the parent company’s marketing team.

Key responsibilities

• Own HoopStars’ business plan, budget, revenue, profitability and cash forecasts.
• Lead sales and operations to ensure programmes, coaches, venues and service quality meet demand.
• Drive digital growth by improving paid search, social advertising, creative assets, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Define, recruit and manage the parent company’s marketing team across brands, including specialists, contractors and agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit, and allocate marketing spend based on reliable reporting and testing.

Required profile

• Proven experience building ecommerce or consumer‑brand growth, with measurable results in paid acquisition, conversion and retention.
• Commercial responsibility beyond marketing budgets, including pricing, margins, staffing, forecasts or overall profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Strong professional English and ability to lead remote teams effectively.
• Background in youth sports, education, fitness, memberships or multi‑location services is a plus.

Required skills

• Paid search advertising
• Social media advertising
• Conversion funnel optimization
• Retention and referral program management
• Ecommerce growth tactics

What we offer

• Compensation commensurate with experience and qualifications.
• Remote work from LATAM with Toronto‑hours collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.