Marketing QA and Research Analyst

About the role

This position sits at the intersection of marketing quality assurance, player communications, and strategic research within a fast‑paced digital gaming environment. Based in Canada, you will ensure the accuracy and performance of all marketing communications while turning player behavior and market trends into actionable insights.

Key responsibilities

• Establish and enforce QA standards for email, SMS, push notifications, in‑app messaging, and web campaigns.
• Review and validate creative assets, copy, and campaign builds for accuracy, consistency, and regulatory compliance.
• Lead end‑to‑end campaign setup, coordinating across marketing, creative, and technical teams.
• Design and implement testing strategies to improve campaign performance and engagement.
• Conduct player, market, and product research to identify behavioral trends and growth opportunities.
• Analyze campaign performance and market data to generate actionable insights and executive‑ready reports.
• Support segmentation, targeting, and retention strategy development through data‑driven insights.
• Collaborate cross‑functionally to translate insights into effective marketing and product improvements.

Required profile

• 3‑5+ years of marketing experience combined with 5‑8+ years in QA, data analytics, or research.
• Strong analytical capability with a detail‑oriented mindset.
• Experience in digital marketing operations, campaign management, or quality‑assurance workflows.
• Ability to work in a highly cross‑functional, fast‑moving environment.

Required skills