Manager, Paid Social

About the role

EQ Bank is looking for a Manager, Paid Social to act as a subject matter expert on the Performance Marketing team. The role combines strong knowledge of Paid Social strategy with an analytical mindset and a passion for data-driven marketing to grow Everyday Banking products such as deposits, credit cards and lending. It is a hands-on position managing at least two full-funnel campaigns across Meta, Reddit, TikTok, Pinterest and emerging channels, while supporting team members on daily optimizations and longer-term projects aimed at volume targets, cost to acquire and customer lifetime value.

Key responsibilities

• Create, execute and optimize digital marketing strategies across paid channels, mainly paid social, to meet or exceed acquisition targets.
• Analyze business performance data to understand customer segments and the messaging needed to convert them.
• Work with ad platforms such as Meta, Pinterest, TikTok and Reddit.
• Use GA4 and Google Data Studio to find insights, build automated reports and discuss performance with business lines.
• Work with Product Marketing, Acquisition Targeting and Business Portfolio teams on hypothesis-based tests covering audience segmentation, creative and measurement, which can be scaled once validated.
• Implement enhanced conversions using first-party data to bid on business outcomes.
• Create testing opportunities that show the value of paid social to the business.
• Share knowledge with the Performance Marketing team and collaborate with data analysts on reports for stakeholders.
• Present findings and recommendations based on campaign and test performance.

Required profile

• Post-secondary degree or diploma in a related field (Business, Marketing, Advertising).
• Prior experience in credit card or everyday banking acquisition.
• 3-5 years of experience in a Paid Social role.
• Ability to turn reporting and analysis into actionable insights and to present data-driven findings to stakeholders.
• Self-directed, proactive and able to define and execute projects independently.

Required skills

• Hands-on experience with Meta, Reddit and TikTok ads.
• Strong Excel and reporting automation, or BI tools such as Tableau or Google Data Studio.
• Deep knowledge of paid social tools and creative best practices.