E-Commerce Lead – Online Merchandising & Search Optimization

About the role

As an E‑Commerce Lead you will drive the online merchandising strategy for H&M’s digital channels, focusing on product exposure, ranking and internal search optimisation. Reporting to the Commercial Manager and based in Toronto, you will ensure that the right products are presented to the right customers at the right time.

Key responsibilities

• Analyse product exposure data and execute daily merchandising actions on the website and app.
• Publish and update content in line with the QCP and the Marketing calendar.
• Manage deals, discounts and ad‑hoc ranking adjustments to maximise performance.
• Optimise internal search by adding synonyms and refining search logic.
• Collaborate with Commercial Managers and Experience Leads to align commercial plans, campaigns and the overall digital shopping journey.

Required profile

• Bachelor’s degree in Business, Marketing, Economics or a related field.
• 2+ years of e‑commerce experience, preferably in fashion retail.
• Strong analytical, commercial and communication abilities.
• Proven ability to work cross‑functionally and adapt to fast‑changing industry trends.

Required skills

• Experience with e‑commerce platforms and merchandising tools.

What we offer

• Competitive salary (CAD 78,400 annual range).
• Employee discount on H&M and COS collections.
• Access to Colleague Resource Groups and a diverse, values‑driven culture.
• Opportunities for professional growth within a global fashion brand.