Digital Marketing Specialist

About the role

This position is for a Digital Marketing Specialist based in Canada, working in a fast‑paced, data‑driven environment. You will lead SEO, content, and paid‑media initiatives to boost online visibility, drive traffic, and improve conversion rates.

Key responsibilities

• Develop and execute integrated digital marketing strategies across SEO, content, and paid media.
• Optimize website performance and search visibility through technical SEO, keyword research, and content enhancements.
• Manage, monitor, and analyze campaign performance using analytics tools, delivering actionable insights and KPI reports.
• Collaborate with content, product, and development teams to embed SEO best practices across digital assets.
• Configure and maintain tracking, tagging, and reporting frameworks (e.g., Google Tag Manager, GA4).
• Support content management within enterprise CMS platforms, ensuring consistency and performance alignment.
• Conduct competitor analysis and market research to uncover growth opportunities.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or equivalent experience.
• 5+ years of hands‑on digital marketing experience in an enterprise or large‑agency setting.
• Strong analytical mindset with the ability to translate data into actionable marketing insights.
• Excellent communication and collaboration skills, detail‑oriented and results‑driven.

Required skills

• SEO, content marketing, and paid‑media execution.
• Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz.
• HTML, CSS, and technical SEO principles.
• Google Tag Manager, Looker Studio, Power BI.
• Enterprise CMS platforms such as WordPress, Umbraco, Kentico, Joomla.

What we offer

• Opportunity to work on high‑impact, data‑driven digital marketing initiatives.
• Exposure to enterprise‑level marketing tools and cross‑functional collaboration.