Customer Marketing Manager

About the role

This position is based in Canada and sits at the heart of a customer‑led growth strategy for a SaaS company. You will design and execute end‑to‑end customer marketing programs that drive product adoption, deepen engagement, and generate upsell opportunities across the existing client base.

Key responsibilities

• Lead the full lifecycle of customer marketing initiatives, from segmentation and cohort definition to campaign execution and performance analysis.
• Develop positioning and messaging that encourage product adoption and expansion for current customers.
• Build and scale content engines using customer insights, use cases, and success stories.
• Own go‑to‑market execution for new product features and launches within the existing customer base.
• Act as the voice of the customer, feeding insights to Product, Customer Success, and Marketing teams.
• Partner with Customer Success and Sales to identify at‑risk accounts, expansion opportunities, and advocacy potential.
• Design multi‑channel engagement programs (email, in‑product, webinars, events) to boost retention and upsell.
• Measure and report business impact, including influenced revenue, expansion pipeline, and campaign performance.

Required profile

• 4+ years of experience in customer marketing, product marketing, lifecycle marketing, or a hybrid SaaS marketing role.
• Proven ability to translate positioning into targeted messaging and high‑performing campaigns.
• Data‑driven mindset with experience segmenting audiences, identifying friction points, and measuring impact.
• Comfortable managing multiple cross‑functional initiatives in a fast‑paced, high‑ownership environment.

Required skills

• Hands‑on experience with CRM and marketing automation tools such as HubSpot or equivalent platforms.
• Experience using AI tools to improve productivity while maintaining high‑quality output.

What we offer

• Competitive base salary ranging from CAD $85,000 to $105,000 depending on experience and location.
• Annual bonus program and participation in a long‑term incentive plan (LTIP).
• Comprehensive health, dental, vision, and family insurance coverage.
• Retirement savings plan.