CRO Specialist – Conversion Optimization

About the role

We are seeking a CRO Specialist to join a fast‑paced, remote‑first team in Canada. The role sits at the intersection of growth, analytics, and user experience, focusing on improving conversion across web, mobile, and referral ecosystems through structured experimentation and data‑driven insights.

Key responsibilities

• Lead experimentation and optimization initiatives across digital channels, ensuring continuous improvement of conversion performance.
• Own and execute A/B testing programs for organic, paid, and affiliate landing pages.
• Manage optimization efforts for App Store and Play Store listings, including copy, visuals, and product‑page experiments.
• Analyze and refine referral systems by testing incentives, placements, and messaging.
• Collaborate with SEO and growth teams to align experimentation priorities with broader acquisition and retention strategies.
• Translate experiment results into clear insights and recommendations for product and marketing decisions.
• Monitor user behavior data across platforms to identify optimization opportunities.

Required profile

• Analytical and curious mindset with a strong focus on data‑driven experimentation.
• 1‑2 years of experience in digital marketing, analytics, CRO, or related growth roles.
• Hands‑on experience with GA4, heatmaps, and A/B testing platforms.
• Solid understanding of experimentation design, hypothesis testing, and conversion rate optimization principles.
• Ability to collaborate effectively with cross‑functional technical and creative stakeholders.
• Strong communication skills to simplify complex data into actionable insights.
• Growth‑oriented mindset with interest in mobile growth, ASO, or referral systems (a plus).

Required skills

• GA4
• Heatmaps
• A/B testing platforms

What we offer

• Competitive annual salary ranging from CAD 60,000 to CAD 75,000.
• Remote‑first work environment with high autonomy.
• Opportunity to shape user journeys and directly impact business growth.