Content Strategist – SEO & AI Content Specialist

About the role

We are looking for a Content Strategist who will shape and execute SEO and AI‑driven content for Life360’s family‑safety platform. Working remotely, you will help families discover, download and adopt our app through clear, structured, and trustworthy content.

Key responsibilities

• Write and refresh SEO/AEO content such as blog posts, comparison pages, landing pages, FAQs and category pages.
• Structure content for both humans and AI systems using problem‑solution formats, FAQs and citation‑friendly markup.
• Support ASO initiatives with App Store and Play Store copy, keyword research, screenshot text and seasonal updates.
• Optimize Help Center articles for discoverability, indexation and AI citation opportunities.
• Collaborate with SEO/AEO, product, creative and support teams to ensure content aligns with brand and business goals.
• Track performance using Google Search Console, GA4, ASO tools, keyword rankings and conversion data.

Required profile

• 2–5+ years of experience in content strategy, SEO or growth content.
• Deep understanding of the new AI‑driven search landscape and E‑E‑A‑T principles.
• Strong writing ability with a conversational, bold brand voice.
• Analytical comfort with tools like Search Console, GA4 and SEMrush.
• Ability to prioritize across multiple content pillars and international opportunities.

Required skills

• Google Search Console
• Google Analytics 4
• SEMrush
• ASO tools (App Store/Play Store optimization)
• Claude AI
• ChatGPT