Associate Social Media Manager

About the role

Instacart is seeking a culturally fluent Associate Social Media Manager to own the everyday heartbeat of its social presence. You will act as the strategic executor and creative engine behind always‑on content, writing briefs, leading platform operations, and ensuring the brand appears consistently, creatively, and relevantly between major campaigns.

Key responsibilities

• Develop and manage content calendars and publishing workflows end‑to‑end.
• Create, schedule, and publish always‑on content across TikTok, Instagram, Threads, X, Pinterest, and YouTube Shorts.
• Write creative briefs and lead platform‑specific operations.
• Ideate and produce content that taps into emerging food and pop‑culture trends.
• Maintain brand voice and visual storytelling across all social channels.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience as a Social Media Manager and 5+ years in social media or marketing roles overall.
• Proven track record managing always‑on content across multiple platforms.
• Experience owning content calendars and publishing workflows.
• Deep knowledge of current pop‑culture trends and food‑related conversations.

Required skills

• TikTok
• Instagram
• Threads
• X (formerly Twitter)
• Pinterest
• YouTube Shorts