Assistant Manager, Acquisition Marketing

About the role

The Assistant Manager, Acquisition Marketing will support the creation and delivery of marketing campaigns that drive acquisition of PC Money Account customers and cross‑sell PC Financial products. Working in a fast‑paced environment, you will collaborate with internal teams and external agencies to bring impactful programs to life.

Key responsibilities

• Assist in the development and execution of PC Money Account acquisition campaigns.
• Support product cross‑sell strategy and manage campaign delivery, reporting and analysis.
• Lead end‑to‑end briefing, planning and execution of integrated marketing projects across paid, owned and earned channels.
• Coordinate with product, credit risk, digital, communications, creative, media and PR partners.
• Monitor channel performance, conduct optimisations and ensure testing and quality assurance before launch.
• Identify opportunities for future programs and provide recommendations.
• Work with Legal to ensure compliance and with Finance to manage budgets, tracking and invoicing.

Required profile

• Team player with a passion for innovation.
• Quick learner who can adapt to changing business and competitive landscapes.
• Strong project‑management mindset and ability to meet milestones.
• Effective communicator able to collaborate with multiple internal stakeholders and external agencies.

Required skills

What we offer

• Opportunity to work for a leading Canadian financial brand.
• Collaborative and supportive team environment.
• Exposure to a wide range of marketing channels and campaigns.