Digital Marketing Specialist

About the role

GES is looking for a motivated Digital Marketing Specialist to drive its Canadian digital initiatives. The role will focus on content creation, campaign execution, and website management for GES Canada and ShowTech, while supporting sales and venue programs.

Key responsibilities

• Plan and execute digital marketing campaigns for GES Canada, ShowTech, and in‑house venue services.
• Manage SEO, SEM, social media, email, and content marketing to boost brand awareness and lead generation.
• Conduct market and audience research specific to the Canadian market.
• Create and publish website pages, landing pages, case stories, and venue‑specific content.
• Develop and manage paid media campaigns on Google Ads and social platforms.
• Optimize website content for search performance and user experience.
• Produce and monitor email marketing campaigns, segment lists, and nurture leads.
• Track KPIs, generate performance reports, and provide actionable insights.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of digital marketing experience, preferably B2B.
• Experience in the trade‑show, exhibitions, events, or venue industry is a strong plus.
• Bilingual English/French capability is strongly preferred.

Required skills

• SEO and SEM
• Social media marketing
• Email marketing
• Content marketing
• Google Analytics
• Google Ads and paid media management
• Keyword research
• Website optimization
• Marketing analytics tools