Social Media Manager – Fitness & Wellness Brand

About the role

This freelance position is perfect for a creative professional who loves fitness, wellness, and lifestyle branding. You will help launch and grow a cohesive social media presence for an Amazon affiliate brand that focuses on activewear, wellness, and self‑care.

Key responsibilities

• Develop a comprehensive brand style guide tailored to the fitness and wellness niche.
• Create a 30‑day social media content plan targeting beginners and enthusiasts.
• Design 10–20 reusable content templates for Reels, TikTok, and product‑focused posts.
• Set up or optimise social media profiles for maximum engagement and discoverability.
• Provide a growth strategy to build an engaged audience and generate affiliate commissions.
• Offer guidance on ethical promotion of Amazon affiliate products.
• Optional: Provide ongoing content support or management.

Required profile

• Proven experience in brand design, social media strategy, or content creation for lifestyle, fitness, or wellness brands.
• Strong portfolio demonstrating clean, aesthetic, and cohesive branding work.
• Excellent communication and collaboration skills.
• Self‑motivated, organised, and able to meet agreed timelines.

Required skills

• Adobe Creative Suite
• Canva
• Instagram
• TikTok

What we offer

• Opportunity to shape the visual and voice identity of a new lifestyle brand.
• Flexible remote work arrangement.
• Potential for ongoing collaboration based on performance.