Social Media Manager

About the role

We are looking for a Social Media Manager to own 437’s social presence from strategy to execution. You will be the brand’s voice online, collaborating daily with our creative lead and editing team to deliver engaging content that drives community growth and business results.

Key responsibilities

• Plan, schedule, publish, and ensure quality of all social content across platforms.
• Align content with product launches, campaigns, and cultural moments, adapting quickly to inventory changes.
• Track KPIs, produce performance recaps, and use insights to refine future posts.
• Apply brand pillars consistently, manage community engagement, and surface audience feedback.
• Identify emerging trends, platform features, and translate them into native content.
• Develop and maintain systems, workflows, and reporting tools to scale production.
• Brief and manage editors, coordinate with creators, and oversee multiple social accounts.

Required profile

• 3‑5 years of social media management for a brand, preferably in fashion, wellness, or lifestyle.
• Deep fluency in Instagram and TikTok, with comfort on YouTube and emerging platforms.
• Strong copywriting in a distinct brand voice and a keen eye for aesthetics.
• Organized, systems‑minded, and able to build processes, not just posts.
• Team player with a “roll‑up‑your‑sleeves” attitude and a modern, test‑and‑learn mindset.

Required skills

• Instagram
• TikTok
• YouTube
• CapCut (or similar video editing tool)
• Social media scheduling tools
• Social media analytics tools