Senior SEO Strategist

About the role

As a Senior SEO Strategist you will lead the development and execution of comprehensive search strategies for a global brand. You will combine technical expertise, data‑driven insights, and content strategy to improve visibility, drive traffic, and enhance user experience across complex, high‑volume websites.

Key responsibilities

• Define, execute, and continuously optimize holistic search strategies for a global brand.
• Lead enterprise‑level technical SEO for large, complex sites, ensuring optimal crawlability, indexability, rendering and search visibility.
• Identify, prioritize, and implement technical SEO opportunities across site architecture, internal linking, JavaScript rendering, faceted navigation, canonicalization, structured data and crawl‑budget management.
• Partner with development teams to embed SEO requirements into technical roadmaps and site launches.
• Conduct deep technical audits, deliver actionable recommendations and assess business impact.
• Develop scalable solutions for managing search performance across thousands of URLs, including vehicle model pages, inventory pages and dynamic content.
• Diagnose and resolve complex indexing, duplicate content, rendering and performance issues.
• Lead AI Search Optimization and GEO strategies, enhancing discoverability for large language models.
• Translate SEO results into business metrics and communicate insights through visual reports.

Required profile

• Proven experience leading technical SEO initiatives for large, multi‑regional websites.
• Strong analytical mindset with the ability to turn data into actionable strategy.
• Excellent collaboration skills, able to work across content, technology, creative and analytics teams.
• Clear communicator who can simplify complex SEO concepts for diverse audiences.

Required skills

• Technical SEO
• JavaScript rendering
• Structured data implementation
• Crawl‑budget management
• AI Search Optimization
• LLM (large language model) understanding
• Page speed optimization
• Accessibility compliance
• URL structure design
• Site architecture planning
• Internal linking strategy
• Canonicalization
• Faceted navigation