Senior Marketing Manager

About the role

Senior Marketing Manager – a remote opportunity for candidates eligible to work in Canada (excluding Quebec). Paved is the leading sponsorship marketplace connecting advertisers with newsletter publishers. We are seeking a hands‑on marketing generalist to lead Paved’s marketing function, shaping strategy and executing campaigns that drive growth for both advertisers and publishers.

Key responsibilities

• Own Paved's marketing strategy, identifying high‑impact growth opportunities for advertisers and publishers.
• Drive qualified pipeline through demand generation, paid acquisition, lifecycle marketing, partnerships and organic growth.
• Develop and execute marketing initiatives, balancing long‑term strategy with hands‑on execution.
• Manage paid acquisition strategy, campaign performance, budgets and conversion optimisation.
• Set content strategy and messaging to support acquisition, engagement and revenue growth.
• Build lifecycle marketing programs using tools such as Customer.io to improve onboarding, retention and reactivation.
• Own marketing analytics, attribution and reporting to inform investment decisions.
• Partner with Sales to improve lead quality and pipeline performance.
• Lead integrated campaigns with Redbrick’s Shared Services team and support industry events.

Required profile

• 5+ years of marketing experience in B2B SaaS, AdTech, MarTech or a high‑growth tech company.
• Strong understanding of the digital advertising ecosystem; newsletter advertising experience is a plus.
• Proven track record of delivering measurable business results such as customer acquisition and revenue growth.
• Ability to balance strategic thinking with hands‑on execution in a fast‑moving startup.
• Experience managing paid acquisition, attribution, analytics and campaign optimisation.
• High‑agency mindset: proactive, resourceful and comfortable with ambiguity.

Required skills

• Customer.io (or similar lifecycle marketing platform)
• HubSpot (or similar)
• Google Analytics 4 (GA4)
• Looker Studio (or similar reporting tool)

What we offer

• Competitive compensation with CAD 5% RRSP matching.
• Comprehensive health benefits for you and dependents from day one.
• Generous vacation, wellness days and “You Days”.
• Paid parental leave, mental‑health support and employee assistance program.
• Monthly wellness reimbursement and annual run sponsorship.
• Professional development funding, mentorship and career mobility.
• Home office allowance and flexible work arrangements.