Senior Director, Marketing Enablement & Operations

About the role

EQ Bank, a Canadian bank serving nearly 4 million customers, is looking for a strategic, operationally focused marketing leader to build the operating system, capabilities and ways of working that enable modern marketing to scale. As Senior Director, Marketing Enablement & Operations, you will define how marketing plans, executes and governs work across the enterprise, and lead a multidisciplinary function covering marketing operations, automation, CRM/email operations and enablement.

Key responsibilities

• Build, lead and develop a high-performing team across marketing operations, automation, CRM/email operations and enablement, and set clear priorities, goals and development plans.
• Design and lead the enterprise marketing operating model, including planning, intake, prioritization and workflow processes, and drive continuous improvement.
• Lead the use of CRM and email automation platforms, identify workflow automation opportunities and champion responsible AI enablement.
• Own the integrated marketing planning process and enterprise marketing calendar, and align brand, product, channel and partner initiatives with divisional OKRs.
• Establish governance frameworks, lead compliance and approval processes with Legal and Compliance, and ensure adherence to regulatory requirements and brand standards.
• Lead agency operating models, governance and performance management, and manage relationships with external partners and service providers.
• Develop operational KPIs, dashboards and reporting frameworks, and support budgeting, resource planning and investment prioritization.

Required profile

• 10+ years of progressive leadership experience in marketing operations, business operations, marketing transformation, enablement or related functions.
• Proven success building and scaling operating models in complex, matrixed organizations, and leading enterprise-wide transformation and process improvement.
• Experience leading multidisciplinary teams and attracting, developing and retaining technical and operational talent.
• Experience leading marketing operations teams using CRM, email automation or other platforms to deliver 360 campaigns and customer communications.
• Experience in financial services, a regulated industry or a risk-aware environment is an asset.