Manager, Search Engine Marketing

About the role

EQ Bank is looking for a Manager, Search Engine Marketing, a paid search subject matter expert on the Digital Acquisition team. The role combines strong knowledge of paid search strategy with an analytical mindset and a passion for data-driven marketing to grow Everyday Banking products such as deposits, credit cards and lending. It manages at least two personal banking product campaigns in Google Ads and Microsoft Ads, and supports team members on daily optimizations and longer-term projects aimed at business KPIs, volume targets, cost to acquire and customer lifetime value.

Key responsibilities

• Develop and run data-driven search engine marketing across Google Ads, Search Ads 360 and Microsoft Ads
• Manage and optimize Search, Performance Max and Demand Generation campaigns, working with audience segmentation, first-party data and enhanced conversions
• Use enhanced conversions and first-party data to bid effectively on business outcomes
• Build audience segmentation strategies based on remarketing and first- and third-party data
• Collaborate with marketing, creative and data teams on campaign alignment, reporting and knowledge sharing
• Analyze and report on campaign performance and stay up to date with industry trends
• Work with the SEO Manager on a keyword strategy and write ad copy aligned with marketing messaging
• Create and run tests to show the value of search marketing

Required profile

• Post-secondary degree or diploma in a related field (Business, Marketing, Advertising)
• Prior experience in credit card or everyday banking acquisition
• 3-5 years of experience in a paid search role
• Google Ads certified
• Ability to turn reporting into actionable insights, present data-driven findings to stakeholders and work independently

Required skills

• Bid management tools, including Search Ads 360
• Strong Excel and reporting automation, or BI tools such as Tableau or Google Data Studio
• Deep knowledge of the paid search ecosystem, including auction insights and search trends