SEM Manager

About the role

Klick Health, part of the Klick Group, is hiring a SEM Manager in Toronto. The role develops and optimizes paid search programs that help pharmaceutical and life sciences clients reach healthcare providers and patients. It works closely with Media Planning, Analytics, Web Development and Client Services teams to deliver measurable results through search strategy, campaign execution and ongoing optimization.

Key responsibilities

• Develop paid search campaigns across Google Ads, Microsoft Advertising, Google Display Network and YouTube that fit client objectives and regulatory requirements.
• Manage campaign budgets, pacing, bidding strategies, keyword portfolios and ad copy, monitoring performance against KPIs.
• Analyze campaign data and audience behavior to find optimization opportunities and share recommendations with clients and stakeholders.
• Work with Media Planning, Analytics and Web Development to improve campaign effectiveness, landing pages and measurement.
• Maintain campaign quality through testing, reporting and continuous optimization, using AI-enabled workflows where appropriate.

Required profile

• 3-6 years managing paid search campaigns with responsibility for setup, optimization, reporting and budget management.
• Experience presenting campaign performance and optimization recommendations to clients or cross-functional stakeholders.
• Experience in healthcare, pharmaceutical, regulated industries or other compliance-driven environments, or transferable experience with regulated advertising.

Required skills

• Google Ads and Microsoft Advertising, including Google Ads Editor and Microsoft Advertising Editor.
• Keyword research, ad copy writing and campaign optimization using performance metrics.
• Microsoft Excel and Google Sheets.
• Desired: comfort with AI in daily work, experience with Google Display Network, YouTube, Performance Max, Demand Gen, knowledge of healthcare advertising regulations, and relevant certifications.

This is a backfill at Klick Health. The base salary range is CAD 80,000 - 85,000, depending on location, skills, education and experience. The position is listed as hybrid.