Search Specialist

About the role

The Search Specialist will lead the optimisation of CAA Club Group’s digital presence by monitoring website activity, analysing traffic trends, and improving SERP rankings. You will work closely with marketing, development, and content teams to drive data‑informed SEO strategies.

Key responsibilities

• Monitor, analyse and optimise website activity, traffic trends, SERP rankings and customer acquisition metrics.
• Perform site audits and compliance checks using SEO tools.
• Define and implement SEO strategies that improve website architecture and search performance.
• Collaborate with multiple marketing teams to create aligned consumer experiences and identify operational efficiencies.
• Design, execute and analyse tests to optimise performance and scale successful tactics.
• Generate weekly, monthly and quarterly performance reports.
• Use AI‑powered and machine‑learning tools to discover high‑performing keywords, predict trends and auto‑generate image alt text, captions and tags.
• Forecast traffic trends, seasonal keyword performance and ROI of SEO campaigns.
• Present insights and recommendations to stakeholders and champion SEO best practices across teams.

Required profile

• Strong analytical mindset with experience in data‑driven SEO optimisation.
• Ability to work cross‑functionally with developers, content creators and marketing partners.
• Proven track record of presenting actionable insights to diverse stakeholders.

Required skills

• Proficiency with SEO tools.
• Experience using AI‑powered tools and machine‑learning insights for keyword research and trend forecasting.

What we offer

• Competitive salary range.
• Comprehensive benefits, wellness programs and learning opportunities.
• Work‑life harmony and a purpose‑driven culture.