Sales Enablement Lead, GTM Onboarding

About the role

Anthropic is looking for a Sales Enablement Lead to own the Go-to-Market (GTM) onboarding program. The role will design, deliver and continuously improve the curriculum that brings new Account Executives, Business Development Representatives and other GTM teammates up to speed on Anthropic’s products, sales motions and customer stories.

Key responsibilities

• Design and run recurring onboarding cohorts, including curriculum development, scheduling, facilitator coordination and live delivery.
• Partner with Sales, Marketing, Applied AI, Product and Revenue Operations to keep content current as products evolve.
• Measure ramp metrics, track attendance and comprehension, collect feedback and iterate on the program.
• Recruit, brief and support internal facilitators and field volunteers, including mock discovery calls.
• Build and maintain operational infrastructure such as rosters, calendars, communications and automation using Claude.

Required profile

• Proven experience managing end-to-end sales onboarding or enablement programs.
• Ability to work cross-functionally with sales, marketing, product and revenue‑operations teams.
• Generalist mindset with strong analytical and communication skills.
• Reports to the GTM Enablement team and collaborates with GTM leadership.

Required skills

• Salesforce
• Gong
• Apollo
• Claude (Anthropic’s AI platform)