Regional Director, Digital Marketing

About the role

The Regional Director, Digital Marketing will lead the development and execution of the digital marketing strategy for the Western Mountain Collection in Canada. This senior position combines strategic oversight with hands‑on management of campaigns, performance marketing, brand presence, and the digital customer experience.

Key responsibilities

• Define and implement a comprehensive digital marketing roadmap aligned with business objectives.
• Oversee the planning, execution, and optimisation of digital campaigns across channels.
• Drive performance marketing initiatives to maximise ROI and acquisition metrics.
• Maintain and enhance the brand’s digital presence across websites, social platforms, and emerging media.
• Lead the design and continuous improvement of the digital customer journey.
• Analyse market dynamics and consumer insights to inform strategic decisions.

Required profile

• Strong analytical thinking with the ability to interpret data and drive actionable insights.
• Proven team leadership experience in a fast‑paced digital environment.
• Deep understanding of market dynamics within the hospitality or related sectors.

Required skills