Product Marketing Manager

About the role

Cardata is looking for a Product Marketing Manager to own the go‑to‑market strategy for new products and features. As the first member of the product marketing function, you will shape how the company launches, educates and drives adoption of its vehicle‑reimbursement solutions across North America.

Key responsibilities

• Lead end‑to‑end product launch planning, coordinating messaging, communications, training and enablement from concept to market release.
• Translate product changes into clear, compelling messaging for customers, prospects and internal teams.
• Partner with Product, Sales, Customer Success and Marketing to ensure launch materials and education resources support successful adoption.
• Develop deep expertise in Cardata’s customers, market and product portfolio, acting as the bridge between product development and the market.
• Create and maintain documentation, training programs and enablement assets that accelerate customer value realization.

Required profile

• Proven experience driving product launches and go‑to‑market execution.
• Strong ability to work cross‑functionally and influence teams without direct authority.
• Strategic thinker who is also comfortable rolling up sleeves to produce detailed launch collateral.
• Excellent communication skills and a passion for turning complex product capabilities into simple, customer‑focused messages.

Required skills