Performance Marketing Manager

About the role

Relay is a digital banking platform for self‑made business owners. As a Performance Marketing Manager you will run one of the most analytically sophisticated paid acquisition programs in the SMB fintech space, overseeing a $2‑3M monthly budget across multiple channels.

Key responsibilities

• Own optimization and testing across paid search, YouTube, CTV and direct mail, reallocating budget based on approvals and LTV:CAC signals.
• Manage publisher relationships, scaling a portfolio of media partners to generate efficient approvals.
• Build and scale Relay’s paid social program, defining strategy and execution.
• Maintain day‑to‑day relationships with advertising and media‑buying vendors.
• Partner with the Brand team to translate performance data into creative direction.
• Use SQL and Metabase daily to pull data, collaborating with data scientists on marketing mix models.

Required profile

• Experience running multiple paid channels with meaningful spend (e.g., Google, Meta) and managing at least $500k monthly budget.
• Comfort operating in ambiguous environments where playbooks are still being written.
• SQL‑fluent and able to treat attribution models as inputs, not definitive answers.
• Proactive in spotting new opportunities—new channels, segments, or platform changes—and acting on them without direction.
• Ability to balance dual acquisition motions (self‑serve PLG and sales‑assisted) with flexible spend allocation.

Required skills

• SQL
• Metabase

What we offer

• Annual salary range $117,000‑$143,000 CAD, with typical starting salary $130,000 CAD for fully qualified candidates.
• Compensation tied to impact, with the ability to adjust beyond annual review cycles, plus comprehensive benefits and perks.