National Account Manager

About the role

The National Account Manager will lead strategic relationships with Canada’s largest retail partners for a purpose‑driven consumer health and wellness brand. Reporting to the Director of Sales & Insights, you will shape commercial strategy, grow market share and ensure the brand’s presence across key national accounts.

Key responsibilities

• Develop and manage strategic partnerships with national retail accounts across Canada.
• Create and execute account plans aligned with customer objectives, assortment, promotions and innovation.
• Drive revenue growth while managing sales budgets, trade spend and forecast accuracy.
• Leverage market data to identify opportunities and support customer decision‑making.
• Lead negotiations and presentations, building strong relationships with key stakeholders.
• Collaborate with internal teams to ensure successful execution of programs and initiatives.
• Support field sales teams in delivering national strategies and exceptional customer experiences.

Required profile

• Undergraduate degree in Business, Commerce or a related discipline.
• 5+ years of key account management experience within Food, Drug or Mass retail channels.
• Experience with major retailers such as Walmart, Sobeys and Costco is a significant asset.
• Strong understanding of Canadian retail business models and category management principles.
• Background in health, wellness, natural health products or consumer packaged goods.
• Valid driver’s licence and access to a vehicle.

Required skills

• Demonstrated financial acumen with experience managing budgets, forecasting and trade investments.
• Excellent communication, relationship‑building and negotiation abilities.
• Proven capability to manage multiple priorities in a fast‑paced, entrepreneurial environment.
• Strong analytical mindset with the ability to translate data into actionable customer solutions.