Marketing Manager – Hardlines

About the role

The Marketing Manager, Hardlines, will lead the strategic marketing for The Home Depot Canada’s hardlines portfolio, which includes power tools, seasonal, cleaning and other product categories. You will develop and execute customer‑first campaigns across paid, owned and earned channels, helping Pro, DIY and DIFM customers complete their home improvement projects.

Key responsibilities

• Provide input on overall strategic marketing direction for the hardlines portfolio.
• Develop annual, seasonal and monthly marketing plans aligned with business goals.
• Create marketing briefs and lead cross‑functional teams (production, media planning, merchandising, PR, legal, e‑commerce) to deliver campaigns on time and on budget.
• Monitor campaign performance, analyze market and competitor trends, and report results to stakeholders.
• Identify cross‑portfolio opportunities to maximize spend efficiency.
• Champion brand values in all communications and lead additional marketing projects as needed.

Required profile

• Strong analytical mindset with a focus on data‑driven decision making.
• Excellent communication and collaboration skills across multiple departments.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Customer‑centric attitude with a passion for retail and home improvement.

Required skills

• Experience planning and executing integrated marketing campaigns.
• Familiarity with media planning, merchandising, public relations and e‑commerce coordination.
• Proficiency in analyzing market data and competitor insights.

What we offer

• Base salary range $95,000 – $125,000 CAD.
• Semi‑annual performance bonuses.
• Deferred profit‑sharing program and comprehensive benefits.
• 15% discount on Home Depot stock purchases.
• Opportunities for career growth within a leading retail organization.