Digital Marketing Specialist

About the role

The Digital Marketing Specialist will lead the planning, execution and analysis of our online marketing initiatives. Working in a hybrid environment, you will collaborate with cross‑functional teams to boost brand visibility, drive e‑commerce sales and support special promotional events.

Key responsibilities

• Evaluate communication strategies and programmes, providing actionable insights.
• Prepare written materials such as reports, briefs and website content.
• Coordinate special publicity events and promotional campaigns.
• Conduct analytical marketing studies and online market research.
• Manage e‑commerce and website promotions, including SEO/SEM activities.
• Develop and implement comprehensive marketing strategies and advertising campaigns.
• Create detailed marketing plans and supervise a small team of 1‑2 people.

Required profile

• Master’s degree and at least 5 years of experience in digital marketing or related fields.
• Strong written and oral communication skills in English.
• Ability to work under pressure, meet tight deadlines and handle a large workload.
• Highly organized, reliable, quick learner with a keen eye for detail.

Required skills

• MS Excel
• MS PowerPoint
• Figma
• Google Drive
• LinkedIn
• Shopify
• Google AdWords Certification

What we offer

• Free parking on site.
• Inclusive workplace with mentorship programs for newcomers, refugees, Indigenous workers, youth and mature employees.
• Support for persons with disabilities and flexible work arrangements.
• Opportunities for professional development and career growth.