Demand Generation Manager

About the role

Fintel Connect is a fast-growing fintech startup and affiliate and influencer marketing platform serving financial services clients such as Scotiabank, Wealthsimple and RBC. It is looking for a Senior Growth Marketer to build and improve its demand generation, with a focus on paid acquisition and B2B demand generation. The role is hands-on: planning campaigns, launching them, reviewing performance and deciding what to test next.

Key responsibilities

• Paid acquisition: plan and run campaigns across priority channels, set audience targeting and channel recommendations, and optimize campaigns for qualified demand and pipeline contribution
• Test audiences, messaging, offers, creative and landing pages, and review channel performance to recommend scaling, optimization or adjustment
• Demand generation and ABM: turn GTM priorities into campaigns for priority audiences and accounts, coordinate campaigns across paid, email, content, events and partnerships, and work with Sales on account-based marketing
• Measure campaign performance, lead quality and pipeline contribution, partner with Marketing Operations on tracking, and turn data into actionable recommendations

Required profile

• 5+ years of B2B marketing experience, ideally in SaaS, fintech, financial services, performance marketing or another B2B environment
• Experience with B2B demand-generation programs and paid acquisition campaigns
• Good understanding of audience targeting, segmentation and the B2B buyer journey
• Comfortable working in a collaborative, hands-on marketing team and able to work independently
• Financial services, fintech or affiliate/partnership marketing experience is an asset

Required skills

• CRM and marketing automation platforms; HubSpot experience is an asset
• Exposure to ABM, lifecycle marketing or conversion optimization is helpful but not required

What we offer

• A competitive base salary
• Health and wellness benefits and paid sick days
• Paid volunteer time and team events
• Summer Fridays, every second Friday