Strategic Associate Marketing Manager

About the role

We are looking for a Strategic Associate Marketing Manager to lead integrated campaign planning and execution for our key Sherwood brand initiatives. This role serves as the central hub for briefs, shoots, creative development, approvals, launch planning, social media execution and partner coordination.

Key responsibilities

• Lead end‑to‑end execution of integrated marketing campaigns, managing timelines, shoot coordination, approvals and post‑launch follow‑up.
• Develop and maintain campaign briefs, launch calendars, go‑to‑market materials and retailer communications.
• Create media briefs and collaborate with the CTDI team to review, refine and approve briefing materials, overseeing trafficking and quality assurance of all assets.
• Partner cross‑functionally with brand, PR, content, media, legal, eCommerce, creative teams and external agencies to move projects forward and resolve issues.
• Oversee creative development, providing feedback on video, photography, social content, POP, copy and creator deliverables.
• Support and coordinate shoots, content capture and post‑production workflows, ensuring timely approvals and delivery.
• Act as the brand’s social media manager, handling channel planning, calendar development, caption writing, posting, community engagement and monitoring during evenings, weekends and key launch moments.
• Manage stakeholder approvals with athletes, agents, leagues, creators and legal teams, keeping projects on track despite shifting priorities.
• Monitor campaign performance and social engagement, identify optimisation opportunities and recommend pivots.
• Build strong relationships with agencies, creators, production partners, retailers and internal teams, and contribute to process improvements and junior team development.

Required profile

• Proven experience in integrated marketing campaign management within a fast‑paced environment.
• Strong ability to coordinate cross‑functional teams and external partners.
• Excellent organizational and project‑management skills with attention to detail.
• Ability to work flexible hours, including evenings and weekends, to support launch activities.

Required skills

• Social media channel management.
• Campaign brief development.
• Creative asset review and quality assurance.
• Stakeholder approval coordination.