Senior Integrated Marketing Manager

About the role

Relay is a digital banking platform for self‑made business owners. As a Senior Integrated Marketing Manager on the Brand team, you will own the end‑to‑end integrated campaign calendar, ensuring brand moments, product launches and seasonal pushes form a coherent story for small‑business customers.

Key responsibilities

• Own Relay’s integrated campaign calendar, setting strategy and sequencing across the year.
• Write comprehensive campaign briefs that define audience, insight, message hierarchy and channel roles.
• Run the operating cadence – kickoffs, checkpoints, launch readiness and retrospectives – and escalate risks early.
• Define and own integrated campaign measurement, working with Data and RevOps to ensure tracking is in place before launch.
• Elevate Relay’s marketing process by turning post‑campaign learnings into repeatable planning systems and embedding AI into briefing, asset development and reporting.
• Partner with the Creative Director and in‑house Creative Studio to turn milestone brand campaigns into integrated work that drives audience growth across the funnel.

Required profile

• 7+ years in integrated, campaign or brand marketing, preferably in high‑growth B2B SaaS or fintech.
• Pro‑level user of Asana and experience leading cross‑functional campaigns without direct authority.
• Strong storytelling and creative concepting instincts, with proven briefs that unlocked successful work.
• Fluency in the mechanics of paid, lifecycle, organic, product marketing and creator channels.
• Experience defining integrated campaign measurement frameworks and presenting insights that drive action.
• Track record of owning campaign budgets, modeling trade‑offs and making decisions under constraints.

Required skills

• Asana
• Notion
• Jira